Xuzhou, Jiangsu | July 30–August 1, 2025
Gendone held its 2025 Half-Year Review and Planning Meeting together with a Brand Strategy Execution Camp in Xuzhou. On July 30, the team visited the Huaihai Campaign Memorial. The curator’s account brought the epic campaign to life and reinforced a shared belief in determination and teamwork. Colleagues translated that inspiration into action by aligning personal insights with company strategy and moving forward with unified resolve and discipline.

Building brand consensus and unlocking team synergy

In this pivotal year of brand sharpening, Gendone invited our strategic brand partner Tiandi Jingwei to co-host a Brand Strategy Execution Camp in Xuzhou. Each department, acting as a builder of the brand, reviewed outcomes and lessons from the past year. Through deep exchanges the team strengthened mission and accountability, and clarified a roadmap for brand execution going forward.

Organizational scale-out and operational transformation

On August 1, which coincided with Army Day, Gendone convened the Half-Year Review and Planning Conference under the theme “Build a battle-ready, high-performing team.”
Chairman Dr. Yang Libin delivered a keynote titled “Organizational Scale-out and Operational Transformation.” He analyzed current market conditions and Gendone’s opportunities and challenges, emphasizing that organizational scale-out and operational transformation are the twin engines for reaching the company’s next stage.

Front-line business units and core support functions presented their “midterm answers,” anchored targets for the second half, and mapped clear execution paths. Teams took the stage in turn to present commitments that are specific and measurable, aligned with the two core ideas of organizational scale-out and operational transformation.

The conference concluded with formal recognition of outstanding role models from the first half of the year.

From heritage to momentum

Revisiting a revolutionary landmark is a fresh forging of corporate spirit. The Huaihai ethos of resolve and collaboration now runs deep in our culture. Taking this meeting as a new starting line, the entire team will press ahead with strength and confidence to achieve new milestones on the path to high-quality growth.

About Gendone

Leader in Functional Amino Acid Development and Application
Founded in 2004 with the full support of Academician Li Defa, Gendone has built a world-class research institute and knowledge base in functional amino acids. The company operates a state-of-the-art guanidinoacetic acid production base and is the setter of the international standard for GAA. Through cross-disciplinary work spanning fine chemicals, biochemistry, and animal nutrition, Gendone continuously innovates in both development and application. We provide innovative products and precise application solutions to feed manufacturers and livestock producers in more than 30 countries and regions, helping farms produce high-quality meat, eggs, and milk more efficiently while supporting the sustainable development of the global livestock industry.